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HubSpot is a marketing automation platform that promotes products related to sales, advertising, inbound marketing, and customer service.

Panoply’s HubSpot ETL integration automatically syncs your HubSpot data into tables inside Panoply where you can further transform it with SQL.

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Sync HubSpot data into Panoply

ETL the Modern Way. Get your data out of HubSpot so you can analyze it.
Here’s a sample of the raw HubSpot data that Panoply will replicate to your warehouse:
The Campaigns resource is Panoply's abstraction of HubSpot's Email Events API. This resource is used to get information about events generated by marketing emails or email campaigns sent through a HubSpot account.
The Companies resource represents company records that store information about a business or organization. This information may include any statistics created from email marketing campaigns, among others.
The Contacts resource refers to stored information about individuals. Panoply uses this resource to retrieve contact data in your account and stockpile in in our database.
The Deals resource represents an ongoing transaction that a sales team is pursuing with a contact or a company. It's tracked through pipeline stages until won or lost.
The Engagements resource store data from CRM actions, including notes, tasks, email, meetings, and calls. At a minimum, engagements should be associated with at least one CRM record.
The Forms resource represents the forms that have been created in your HubSpot account. They gather essential information about your visitors and contacts and are used to generate website leads.
The Owners resource represents the owners that are available for an account. HubSpot uses owners to assign specific users to various categories. Any HubSpot user with access to contacts can be assigned as an owner.
The Pipelines resource represents the pipelines created for an account. A pipeline describes progress towards a goal involving discrete stages. Currently, the HubSpot object types that support pipelines are Deals and Tickets.
View HubSpot documentation

Modernizing HubSpot ETL

What is ETL?

Integrating data for analytics can be especially hard in a fast-shifting, rapid growth startup environment, where relevant business data might be spread out across a collection of apps and spreadsheets. ETL (Extract, Transform, Load) tools will help you collect your data from APIs and file transfers (the Extract step), convert them into standardized analytics-ready tables (the Transform step) and put them all into a single data repository (the Load step) to centralize your analytics efforts.

The shift to ELT

The traditional ETL model is a relic of the pre-cloud era, when compute resources were expensive, and everything needed to be cleaned up before analysis. These days, moving the transformation step closer to the time of analysis is not only feasible, it’s desirable. ELT lets you load raw data, increasing your analytical flexibility and moving relevant data more quickly from your engineering team to your analytics and BI teams.

All in one HubSpot data pipeline

Panoply’s 80+ data connectors and built-in automated cloud data warehouse will let you go from a collection of siloed datasets to sophisticated analyses that integrate your HubSpot data in a matter of minutes. Panoply is the only tool that combines an ETL process with a data warehouse, giving you total control over your data from sync to storage. We’ll handle all the infrastructure so you can skip the engineering work and go straight to analysis with your favorite BI tool.

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“ Panoply has given us drastic improvements in query speed and brought all our data in one place. Our visualizations in Looker are much more fast and efficient.
John Wessel - Freshwater Systems
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