Data Dictionary

Data Dictionary

Bing Ads offers a number of reports through different channels, and Panoply pulls each of them in for the date range specified at the time of collection. The Bing Ads data elements ingested by Panoply are listed below.

Account Performance

The account performance data is collected from the AccountPerformanceReportRequest data object. Full data dictionary is available here.

Ad Extension by Ad

The Ad Extension by ad data is collected from the AdExtensionByAdReportRequest data object. Full data dictionary is available here.

Ad Extension Detail

The Ad Extension Detail data is collected from the AdExtensionDetailReportRequest data object. Full data dictionary is available here.

Ad Performance

As noted above, Ad Performance data is collected from the AdPerformanceReportRequest data object. Full data dictionary is available here

Age Gender Demographics

As noted above, data is extracted from the AgeGenderDemographicReportRequest data object. Full data dictionary is available here

Campaign Performance

As noted above, Campaign Performance data is collected from the CampaignPerformanceReportRequest data object. Full data dictionary is available here.

DSA Category Performance

As noted above, data in this table comes from the DSACategoryPerformanceReportRequest data object. Full data dictionary is available here

Geographic Performance

As noted above, the data in this table is collected from the GeographicPerformanceReportRequest data object. Full data dictionary is available here

Product Match Count

As noted above, this data is retrieved from the ProductMatchCountReportRequest data object. Full data dictionary is available here.

Product Search Query Performance

As noted above, this data is retrieved from the ProductSearchQueryPerformanceReportRequest data object. Full data dictionary is available here.

Publisher Usage Performance

As noted above, this data is collected from the PublisherUsagePerformanceReportRequest data object. Full data dictionary is available here.

Share of Voice

As noted above, this data is collected from the ShareOfVoiceReportRequest data object. Full data dictionary is available here.

Ad Dynamic Text Performance

As noted above, data is collected from the AdDynamicTextPerformanceReportRequest data object. Full data dictionary is available here.

Ad Extension by Keyword

As noted above, this data is retrieved from the AdExtensionByKeywordReportRequest data object. Full data dictionary is available here.

Ad Group Performance

As noted above, this data is collected from the AdGroupPerformanceReportRequest data object. Full data dictionary is available here.

Age Gender Audience

As noted above, this data is collected from the AgeGenderAudienceReportRequest data object. Full data dictionary is available here.

Call Detail

As noted above,this data is collected from the CallDetailReportRequest data object. Full data dictionary is available here.

DSA Auto Target Performance

As noted above, this data is collected from the DSAAutoTargetPerformanceReportRequest data object. Full data dictionary is available here.

DSA Search Query Performance

As noted above, this data is extracted from the DSASearchQueryPerformanceReportRequest data object. Full data dictionary is available here.

Negative Keyword Conflict

As noted above, this data is retrieved from the NegativeKeywordConflictReportRequest data object. Full data dictionary is available here.

Product Partition Unit Performance

As noted above, this data is extracted from the ProductPartitionPerformanceReportRequest data object. Full data dictionary is available here.

Professional Demographics Audience

As noted above, this data is collected from the ProfessionalDemographicsAudienceReportRequest data object. Full data dictionary is available here.

Search Query Performance

As noted above, this data is retrieved from the SearchQueryPerformanceReportRequest data object. Full data dictionary is available here.

User Location Performance

As noted above, this data is collected from the UserLocationPerformanceReportColumn data object. Full data dictionary is available here.


 

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