How Insights-as-a-Service Can Help You Tap Your Data Like Never Before
Advertising Week puts Panoply in the spotlight for advertising and marketing executives in an article highlighting how businesses should be harnessing and using their data in new ways.
"”IAAS programs utilize data warehousing (such as Panoply) technologies to make deeper, more meaningful dives into data from multiple sources. Unlike a database, which is related information found in a single application or data source, a data warehouse is the SUM of the data contained in multiple sources or applications store in a single place. To illustrate, a database might be all the contacts in your Salesforce account, the SKUs in your product catalog, or the website user data in your Google Analytics account. A data warehouse is all those things together.”
Read the entire article on Advertising Week >>