YouTube analytics is available as a native data connection in Panoply’s data analytics stack. The new YouTube connector empowers digital marketers to easily add and combine YouTube analytics data such as Playlist Reports and Video Reports. The schema for these sources contains valuable information like playback locations, traffic sources, device type, user activity, and more. Panoply automatically adds YouTube data into its data analytics stack in just minutes, where you can then combine it with any marketing, sales, analytics data sources you need.
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