On Twitter’s social media platform, individuals and enterprises share photos and talk about almost anything they want to in 160 characters or less. Posts can include links to items for sale and to ecommerce or other websites. The platform collects data on views, likes, shares, clicks, and overall audience engagement. Sales aren’t the only way that businesses can benefit from their Twitter accounts. Analysis of Twitter engagement data can provide important marketing insights for planning campaigns targeted to specific demographics.
If you collect, process, and analyze Twitter data to grow your business, an enterprise-level ETL + Smart Data Warehouse can make the most of that data while keeping it safe. The one-click Panoply integration connects your Twitter account to a powerful, fast, and secure cloud data pipeline. With Panoply, you can automatically combine all your data sources with your Twitter data and connect to more than 100 BI tools for big-picture analysis.
Tableau is one of the most popular data analysis and visualization tools, and its low-code interface makes it easy to generate a wide range of attractive visualizations and interactive dashboards. Tableau shines on reporting and shareability, allowing users to share analyses easily within their organization while maintaining control over who has access. For a modern touch, Tableau has one of the most robust mobile experiences in the industry. Tableau also offers a set of over 150 built-in functions for calculations and data analysis and a range of pre-built data connectors. When it comes time to bring in a broader array of data sources into Tableau, connect to Panoply to get access to over 100 automated data connectors without writing a single line of code.