On Twitter’s social media platform, individuals and enterprises share photos and talk about almost anything they want to in 160 characters or less. Posts can include links to items for sale and to ecommerce or other websites. The platform collects data on views, likes, shares, clicks, and overall audience engagement. Sales aren’t the only way that businesses can benefit from their Twitter accounts. Analysis of Twitter engagement data can provide important marketing insights for planning campaigns targeted to specific demographics.
If you collect, process, and analyze Twitter data to grow your business, an enterprise-level ETL + Smart Data Warehouse can make the most of that data while keeping it safe. The one-click Panoply integration connects your Twitter account to a powerful, fast, and secure cloud data pipeline. With Panoply, you can automatically combine all your data sources with your Twitter data and connect to more than 100 BI tools for big-picture analysis.
SQL is the lingua franca of analytics, but your business users may be more comfortable with self-service BI tools than writing SELECT statements. Supporting both is no problem with Panoply. We make it easy to query and model your data from 30+ data sources with Panoply’s built-in SQL workbench (or your own favorite Postgres-flavored workbench) and sync data to multiple analytics tools, no ETL code required. Along with eliminating tedious setup and maintenance, Panoply’s built-in storage makes your queries faster, your pipelines more robust, and ensures that all your reporting is based on a single source of truth. Don’t choose between the SQL workbench you love and the BI tool the rest of the company can’t live without. Power both with Panoply.