Managing, optimizing, and reporting on Twitter advertising is easier than ever with Panoply. Twitter Ads, the on-site advertising service on the Twitter platform, provides a wealth of data for analysts and marketers. Panoply stores this data directly onto the Panoply Smart Data Warehouse, where it can be analyzed and combined with all other advertising or data sources. Panoply’s end to end data management platform then makes it possible for companies to extract, query, report, and monitor Twitter ad data. This helps you analyze how advertisements are performing, develop more effective campaigns, and identify new social media marketing opportunities all instantly from within the Panoply platform.
With the Shiny (R) open source BI tool from RStudio, users can create their own interactive websites and dashboards. Host your Shiny web applications on your own server or on RStudio’s hosting service. With Shiny, anyone who knows R can design their own web apps without having to learn programming or web development.
The Shiny R package is user friendly, but you still need to do ETL (extract, transfer and load) work to process your data. Adding Panoply takes care of all the ETL for you. Panoply manages that entire process automatically. It seamlessly delivers your latest sorted and cleaned data to your Shiny web apps.