On Twitter’s social media platform, individuals and enterprises share photos and talk about almost anything they want to in 160 characters or less. Posts can include links to items for sale and to ecommerce or other websites. The platform collects data on views, likes, shares, clicks, and overall audience engagement. Sales aren’t the only way that businesses can benefit from their Twitter accounts. Analysis of Twitter engagement data can provide important marketing insights for planning campaigns targeted to specific demographics.
If you collect, process, and analyze Twitter data to grow your business, an enterprise-level ETL + Smart Data Warehouse can make the most of that data while keeping it safe. The one-click Panoply integration connects your Twitter account to a powerful, fast, and secure cloud data pipeline. With Panoply, you can automatically combine all your data sources with your Twitter data and connect to more than 100 BI tools for big-picture analysis.
Qlik is a BI platform that provides end-to-end data management and real-time AI analytics. The company recently expanded its services to enterprise level data integration by acquiring Attunity. Qlik’s features include embedded analytics and developer and data integration platforms. With Qlik, you can combine all your data, create custom apps, and share your business insights with your teams on any device. Well-known companies like Benjamin Moore and Conde Nast use this Gartner-recommended BI tool. You can add even more ETL power to Qlik with the Panoply integration. Panoply’s AI-driven pipeline does prep work automatically, manages the entire ETL process, and continuously streams your latest processed data to your analytics output. Panoply is the only fully integrated cloud service that combines an automated ETL with a data warehouse.