On Twitter’s social media platform, individuals and enterprises share photos and talk about almost anything they want to in 160 characters or less. Posts can include links to items for sale and to ecommerce or other websites. The platform collects data on views, likes, shares, clicks, and overall audience engagement. Sales aren’t the only way that businesses can benefit from their Twitter accounts. Analysis of Twitter engagement data can provide important marketing insights for planning campaigns targeted to specific demographics.
If you collect, process, and analyze Twitter data to grow your business, an enterprise-level ETL + Smart Data Warehouse can make the most of that data while keeping it safe. The one-click Panoply integration connects your Twitter account to a powerful, fast, and secure cloud data pipeline. With Panoply, you can automatically combine all your data sources with your Twitter data and connect to more than 100 BI tools for big-picture analysis.
MicroStrategy is an industry-leading BI tool that creates embedded analytics and business use cases. This user-friendly business analytics platform displays charts and graphs over highlighted items on screen just by hovering the cursor above them. Its broad range of powerful features include machine learning apps, personalized dashboards, scalable tools, branded invoices, vector-based maps, and more. MicroStrategy’s many high-profile customers include eBay, Campbell’s, and the United States Postal Service. You can get enterprise-level ETL support for your critical data processing in MicroStrategy with Panoply. Panoply’s AI-driven data pipeline is the only fully integrated cloud service that combines an automated ETL with a data warehouse. It continuously uploads, processes, and streams your MicroStrategy data to output, while automatically managing the entire ETL process.