As an API for MailChimp, Mandrill is a popular tool in eCommerce for creating and managing transactional emails and targeted, data driven messages. Panoply’s end to end data management system makes it easy to store and analyze your Mandrill data, even if you do not have an ETL process in place.
With Panoply, Mandrill data can be moved into your own Smart Data Warehouse in the cloud. Once there, it is instantly available to be connected, combined, and otherwise analyzed along with any of your other data sources and programs. Your analysts can start optimizing your Mandrill email marketing campaigns and improving conversions instantly, by accessing the data without requiring an entire IT staff and a complicated data infrastructure.