Panoply’s easy to use integration systems allow MailChimp customers to store and analyze their eCommerce, email marketing, and advertising data in one central location, without requiring a complete data warehousing infrastructure.
MailChimp is an automated email marketing and newsletter platform, used in the eCommerce industry. MailChimp’s data reporting provides companies with detailed information about their emails, from demographic data to engagement.
The Panoply platform extracts that data directly from MailChimp, integrates it into its cloud based data warehouse without requiring any ETL or ELT processing, and makes it immediately accessible for analysis. It is instantly available to be combined or compared against other data sources and can be analyzed to help you make more effective emails and marketing decisions that improve your ROI.
SQL is the lingua franca of analytics, but your business users may be more comfortable with self-service BI tools than writing SELECT statements. Supporting both is no problem with Panoply. We make it easy to query and model your data from 30+ data sources with Panoply’s built-in SQL workbench (or your own favorite Postgres-flavored workbench) and sync data to multiple analytics tools, no ETL code required. Along with eliminating tedious setup and maintenance, Panoply’s built-in storage makes your queries faster, your pipelines more robust, and ensures that all your reporting is based on a single source of truth. Don’t choose between the SQL workbench you love and the BI tool the rest of the company can’t live without. Power both with Panoply.