Panoply’s easy to use integration systems allow MailChimp customers to store and analyze their eCommerce, email marketing, and advertising data in one central location, without requiring a complete data warehousing infrastructure.
MailChimp is an automated email marketing and newsletter platform, used in the eCommerce industry. MailChimp’s data reporting provides companies with detailed information about their emails, from demographic data to engagement.
The Panoply platform extracts that data directly from MailChimp, integrates it into its cloud based data warehouse without requiring any ETL or ELT processing, and makes it immediately accessible for analysis. It is instantly available to be combined or compared against other data sources and can be analyzed to help you make more effective emails and marketing decisions that improve your ROI.
With the Shiny (R) open source BI tool from RStudio, users can create their own interactive websites and dashboards. Host your Shiny web applications on your own server or on RStudio’s hosting service. With Shiny, anyone who knows R can design their own web apps without having to learn programming or web development.
The Shiny R package is user friendly, but you still need to do ETL (extract, transfer and load) work to process your data. Adding Panoply takes care of all the ETL for you. Panoply manages that entire process automatically. It seamlessly delivers your latest sorted and cleaned data to your Shiny web apps.