Panoply’s easy to use integration systems allow MailChimp customers to store and analyze their eCommerce, email marketing, and advertising data in one central location, without requiring a complete data warehousing infrastructure.
MailChimp is an automated email marketing and newsletter platform, used in the eCommerce industry. MailChimp’s data reporting provides companies with detailed information about their emails, from demographic data to engagement.
The Panoply platform extracts that data directly from MailChimp, integrates it into its cloud based data warehouse without requiring any ETL or ELT processing, and makes it immediately accessible for analysis. It is instantly available to be combined or compared against other data sources and can be analyzed to help you make more effective emails and marketing decisions that improve your ROI.
Love the power of Python for analytics and machine learning but need a way to support it alongside other BI tools? Panoply makes it easy to pipe data to multiple analytics tools with 30+ code-free connectors you can set up in minutes.
Along with eliminating API configuration and maintenance, Panoply automatically stores a copy of your data in the cloud, making your queries faster and more stable. Plus, by powering all your BI and analytics tools with the same centralized data you can ensure that key metrics are consistent across the company, no matter who’s doing the reporting.