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HubSpot is a marketing automation platform that promotes products related to sales, advertising, inbound marketing, and customer service.

Panoply makes it easier than ever to access your HubSpot data. Explore it in SQL or connect your favorite BI tools and analytical notebooks for custom data visualization and advanced analytics.

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HubSpot BI Integrations

HubSpot Queries

Example Queries for HubSpot
Some examples of what you can query with HubSpot data:

Modernizing HubSpot BI

Preparing for analytics

Do you spend more time on data preparation or analysis? If you’re like most data analysts, you spend most of your time exporting CSVs, hacking spreadsheets, maintaining Python scripts, and managing databases. And you do all this hard work just for managers to ask why your reports don’t include today’s data. Your data deserves better, and so do you.

Automating data management

That laborious process of syncing and synthesizing data is called data management. Yes, it’s important—everyone knows good analysis requires good data. But every minute spent managing data is a minute that could be spent on analytics. The good news is that these processes can be automated and managed in the cloud without any complicated scripts or engineering expertise.

Your HubSpot data analytics platform

Panoply is the easiest way to sync, store, and access your HubSpot from all your business intelligence tools and analytical notebooks. It only takes a few minutes to connect your HubSpot data to Panoply. Once connected, Panoply will automatically refresh your data as it changes. There are no scripts to maintain or processes to manage. You can focus on what matters your data and your business.

Panoply makes your HubSpot data accessible
so you can analyze it

Expected HubSpot Data
Here’s a sample of the HubSpot data that you can sync, store, and access with Panoply:
The Campaigns resource is Panoply's abstraction of HubSpot's Email Events API. This resource is used to get information about events generated by marketing emails or email campaigns sent through a HubSpot account.
The Companies resource represents company records that store information about a business or organization. This information may include any statistics created from email marketing campaigns, among others.
The Contacts resource refers to stored information about individuals. Panoply uses this resource to retrieve contact data in your account and stockpile in in our database.
The Deals resource represents an ongoing transaction that a sales team is pursuing with a contact or a company. It's tracked through pipeline stages until won or lost.
The Engagements resource store data from CRM actions, including notes, tasks, email, meetings, and calls. At a minimum, engagements should be associated with at least one CRM record.
The Forms resource represents the forms that have been created in your HubSpot account. They gather essential information about your visitors and contacts and are used to generate website leads.
The Owners resource represents the owners that are available for an account. HubSpot uses owners to assign specific users to various categories. Any HubSpot user with access to contacts can be assigned as an owner.
The Pipelines resource represents the pipelines created for an account. A pipeline describes progress towards a goal involving discrete stages. Currently, the HubSpot object types that support pipelines are Deals and Tickets.

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“ Panoply has given us drastic improvements in query speed and brought all our data in one place. Our visualizations are much more fast and efficient.
Andrew Zeck - CTO and Co-founder, Saucey
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