On Twitter’s social media platform, individuals and enterprises share photos and talk about almost anything they want to in 160 characters or less. Posts can include links to items for sale and to ecommerce or other websites. The platform collects data on views, likes, shares, clicks, and overall audience engagement. Sales aren’t the only way that businesses can benefit from their Twitter accounts. Analysis of Twitter engagement data can provide important marketing insights for planning campaigns targeted to specific demographics.
If you collect, process, and analyze Twitter data to grow your business, an enterprise-level ETL + Smart Data Warehouse can make the most of that data while keeping it safe. The one-click Panoply integration connects your Twitter account to a powerful, fast, and secure cloud data pipeline. With Panoply, you can automatically combine all your data sources with your Twitter data and connect to more than 100 BI tools for big-picture analysis.
With the Holistics platform, data analysts can build custom, interactive dashboards, queries and visualizations and share them with Slack or email. Holistics is an all-in-one data processing platform that connects your existing data sources to automated reports, data tables and ETL. Other powerful features include drop-and-drag data modeling, real-time metrics and visualizations, ad hoc queries and query templates, and a SQL editor. By adding the Panoply integration to Holistics, your data analytics and transmission are fast, relevant and efficient. Panoply automatically sorts, simplifies, stores and manages your big data, saving you valuable processing and prep time. Its automated ETL pipeline continuously streams your most current data to the client side. With Panoply, your sensitive data is always secure in the only ETL that integrates a cloud service with a data warehouse.