Easily integrate Google Analytics data into Panoply, the leading cloud based end-to-end data management platform. Google Analytics has long been one of the premier tools for collecting on-site performance and marketing metrics. Yet storing and analyzing that data is often complex, and requires time-consuming organization and frequent extraction and transformation. Panoply makes collecting, managing, and analyzing Google Analytics data simple. Panoply seamlessly integrates audience, acquisition, behavior, and conversion data in real time, storing it in your cloud data warehouse for instant access. Whether you’re evaluating your SEO, optimizing the user experience, or evaluating online marketing strategy, Panoply turns a traditionally time intensive and laborious process into one that is simple, fast, and requires no traditional data warehousing infrastructure.