PPC relies on data. Panoply seamlessly integrates with all of your Google Ads (formerly Google Adwords) data, allowing you to thoroughly analyze your clicks and drive actionable changes to your campaigns. Google Ads is the pay per click online advertising tool used by Google search engines, their apps, and their Adsense partners. The data from these campaigns is a critical tool in marketing optimization. With Panoply, you can easily import and analyze all of your Ads data, cross reference it to other data sources within your warehouse, and determine where to put your budget to maximize your ROI, all with Panoply’s enhanced features and desirable user interface. Panoply’s end-to-end data management system makes it much easier to successfully utilize all of your Google Ads data.
Trevor.io is an enterprise BI tool that makes it easy for teams to build and share simple and complex SQL queries. Its intuitive UI dashboard suggests relevant choices to add to your queries. Even non-programmers can create colorful dashboards in Trevor that visualize their business analytics results. And features like Advanced JSON support, Custom SQL and CSV upload make Trevor a functional build platform for designers and engineers. Its Zapier integration connects Trevor to hundreds of third-party apps like Gmail, Trello and Slack. Panoply’s Trevor integration automates and speeds extract, transmit and load (ETL)—the process that powers all data operations. Panoply continuously uploads, sorts, simplifies and stores your latest data. It’s managed on the secure cloud and streamed in real time to your Trevor queries and dashboards. This powerful all-in-one ETL pipeline is fully integrated with a cloud data warehouse.