PPC relies on data. Panoply seamlessly integrates with all of your Google Ads (formerly Google Adwords) data, allowing you to thoroughly analyze your clicks and drive actionable changes to your campaigns. Google Ads is the pay per click online advertising tool used by Google search engines, their apps, and their Adsense partners. The data from these campaigns is a critical tool in marketing optimization. With Panoply, you can easily import and analyze all of your Ads data, cross reference it to other data sources within your warehouse, and determine where to put your budget to maximize your ROI, all with Panoply’s enhanced features and desirable user interface. Panoply’s end-to-end data management system makes it much easier to successfully utilize all of your Google Ads data.
TIBCO Spotfire is a paid BI tool from TIBCO Software Inc. It was designed to wrangle your data and answer your toughest business intelligence questions. Spotfire’s user-friendly dashboard makes it easy for nonprogrammers to visualize data, spot outliers and other anomalies.
Your data analysis work is even faster and easier with Panoply TIBCO Spotfire integration. Panoply is an all-in-one ETL tool. It does all the work of uploading, sorting, simplifying and managing your source data. And it seamlessly integrates with Spotfire to automatically update your output whenever your data changes.