PPC relies on data. Panoply seamlessly integrates with all of your Google Ads (formerly Google Adwords) data, allowing you to thoroughly analyze your clicks and drive actionable changes to your campaigns. Google Ads is the pay per click online advertising tool used by Google search engines, their apps, and their Adsense partners. The data from these campaigns is a critical tool in marketing optimization. With Panoply, you can easily import and analyze all of your Ads data, cross reference it to other data sources within your warehouse, and determine where to put your budget to maximize your ROI, all with Panoply’s enhanced features and desirable user interface. Panoply’s end-to-end data management system makes it much easier to successfully utilize all of your Google Ads data.
SQL is the lingua franca of analytics, but your business users may be more comfortable with self-service BI tools than writing SELECT statements. Supporting both is no problem with Panoply. We make it easy to query and model your data from 30+ data sources with Panoply’s built-in SQL workbench (or your own favorite Postgres-flavored workbench) and sync data to multiple analytics tools, no ETL code required. Along with eliminating tedious setup and maintenance, Panoply’s built-in storage makes your queries faster, your pipelines more robust, and ensures that all your reporting is based on a single source of truth. Don’t choose between the SQL workbench you love and the BI tool the rest of the company can’t live without. Power both with Panoply.