PPC relies on data. Panoply seamlessly integrates with all of your Google Ads (formerly Google Adwords) data, allowing you to thoroughly analyze your clicks and drive actionable changes to your campaigns. Google Ads is the pay per click online advertising tool used by Google search engines, their apps, and their Adsense partners. The data from these campaigns is a critical tool in marketing optimization. With Panoply, you can easily import and analyze all of your Ads data, cross reference it to other data sources within your warehouse, and determine where to put your budget to maximize your ROI, all with Panoply’s enhanced features and desirable user interface. Panoply’s end-to-end data management system makes it much easier to successfully utilize all of your Google Ads data.
With the Shiny (R) open source BI tool from RStudio, users can create their own interactive websites and dashboards. Host your Shiny web applications on your own server or on RStudio’s hosting service. With Shiny, anyone who knows R can design their own web apps without having to learn programming or web development.
The Shiny R package is user friendly, but you still need to do ETL (extract, transfer and load) work to process your data. Adding Panoply takes care of all the ETL for you. Panoply manages that entire process automatically. It seamlessly delivers your latest sorted and cleaned data to your Shiny web apps.