PPC relies on data. Panoply seamlessly integrates with all of your Google Ads (formerly Google Adwords) data, allowing you to thoroughly analyze your clicks and drive actionable changes to your campaigns. Google Ads is the pay per click online advertising tool used by Google search engines, their apps, and their Adsense partners. The data from these campaigns is a critical tool in marketing optimization. With Panoply, you can easily import and analyze all of your Ads data, cross reference it to other data sources within your warehouse, and determine where to put your budget to maximize your ROI, all with Panoply’s enhanced features and desirable user interface. Panoply’s end-to-end data management system makes it much easier to successfully utilize all of your Google Ads data.
The SeekWell analytics developer platform features a SQL editor and creates automated dashboards in Google Sheets. With its Seek Assistant tool, programmers can write code faster with AI and natural language processing. SeekWell has a shareable code repository, so you can access and reuse stored code and establish consistent programming metrics for your team. This BI tool offers free and paid versions and in-app support. SeekWell connects to five databases, but you can connect to unlimited data types with the Panoply integration. Panoply’s AI-driven ETL automatically uploads, processes, and stores all kinds of data together in one place. Its secure, enterprise-level data pipeline is the only fully integrated cloud service that combines an automated ETL with a data warehouse.