PPC relies on data. Panoply seamlessly integrates with all of your Google Ads (formerly Google Adwords) data, allowing you to thoroughly analyze your clicks and drive actionable changes to your campaigns. Google Ads is the pay per click online advertising tool used by Google search engines, their apps, and their Adsense partners. The data from these campaigns is a critical tool in marketing optimization. With Panoply, you can easily import and analyze all of your Ads data, cross reference it to other data sources within your warehouse, and determine where to put your budget to maximize your ROI, all with Panoply’s enhanced features and desirable user interface. Panoply’s end-to-end data management system makes it much easier to successfully utilize all of your Google Ads data.
Let’s face it: R may be your preferred way to do to perform machine learning and analytics. It has everything: dplyr, gglot, and shiny—maybe your own packages. But your business users just can’t hang. Supporting both is no problem with Panoply. We make it easy to sync data from 30+ data sources to multiple analytics tools, no code required.
Along with eliminating tedious setup and maintenance, Panoply’s built-in storage makes your queries faster, your pipelines more robust, and ensures that all your reporting is based on a single source of truth. Don’t choose between R and the BI tool your coworkers rely on—power both with Panoply.