PPC relies on data. Panoply seamlessly integrates with all of your Google Ads (formerly Google Adwords) data, allowing you to thoroughly analyze your clicks and drive actionable changes to your campaigns. Google Ads is the pay per click online advertising tool used by Google search engines, their apps, and their Adsense partners. The data from these campaigns is a critical tool in marketing optimization. With Panoply, you can easily import and analyze all of your Ads data, cross reference it to other data sources within your warehouse, and determine where to put your budget to maximize your ROI, all with Panoply’s enhanced features and desirable user interface. Panoply’s end-to-end data management system makes it much easier to successfully utilize all of your Google Ads data.
Qlik is a BI platform that provides end-to-end data management and real-time AI analytics. The company recently expanded its services to enterprise level data integration by acquiring Attunity. Qlik’s features include embedded analytics and developer and data integration platforms. With Qlik, you can combine all your data, create custom apps, and share your business insights with your teams on any device. Well-known companies like Benjamin Moore and Conde Nast use this Gartner-recommended BI tool. You can add even more ETL power to Qlik with the Panoply integration. Panoply’s AI-driven pipeline does prep work automatically, manages the entire ETL process, and continuously streams your latest processed data to your analytics output. Panoply is the only fully integrated cloud service that combines an automated ETL with a data warehouse.