PPC relies on data. Panoply seamlessly integrates with all of your Google Ads (formerly Google Adwords) data, allowing you to thoroughly analyze your clicks and drive actionable changes to your campaigns. Google Ads is the pay per click online advertising tool used by Google search engines, their apps, and their Adsense partners. The data from these campaigns is a critical tool in marketing optimization. With Panoply, you can easily import and analyze all of your Ads data, cross reference it to other data sources within your warehouse, and determine where to put your budget to maximize your ROI, all with Panoply’s enhanced features and desirable user interface. Panoply’s end-to-end data management system makes it much easier to successfully utilize all of your Google Ads data.
Love the power of Python for analytics and machine learning but need a way to support it alongside other BI tools? Panoply makes it easy to pipe data to multiple analytics tools with 30+ code-free connectors you can set up in minutes.
Along with eliminating API configuration and maintenance, Panoply automatically stores a copy of your data in the cloud, making your queries faster and more stable. Plus, by powering all your BI and analytics tools with the same centralized data you can ensure that key metrics are consistent across the company, no matter who’s doing the reporting.