PPC relies on data. Panoply seamlessly integrates with all of your Google Ads (formerly Google Adwords) data, allowing you to thoroughly analyze your clicks and drive actionable changes to your campaigns. Google Ads is the pay per click online advertising tool used by Google search engines, their apps, and their Adsense partners. The data from these campaigns is a critical tool in marketing optimization. With Panoply, you can easily import and analyze all of your Ads data, cross reference it to other data sources within your warehouse, and determine where to put your budget to maximize your ROI, all with Panoply’s enhanced features and desirable user interface. Panoply’s end-to-end data management system makes it much easier to successfully utilize all of your Google Ads data.
Microsoft Power BI is a data analytics and sharing platform that works on-premises or on the cloud. This industry-leading BI tool scales to fit small jobs or big enterprise datasets. With Power BI, developers can easily add custom interactive dashboards, visuals, and reports to their apps and websites. Its permissions function gives the right people the right access to your data. Power BI connects to hundreds of data sources and outputs to any device. Add even more power and speed to Power BI with the Panoply integration. The Panoply ETL tool saves data prep time and effort by automatically uploading, sorting, and storing all your source data in one place. This all-in-one ETL pipeline manages and continuously streams the entire data flow process from input to output.