PPC relies on data. Panoply seamlessly integrates with all of your Google Ads (formerly Google Adwords) data, allowing you to thoroughly analyze your clicks and drive actionable changes to your campaigns. Google Ads is the pay per click online advertising tool used by Google search engines, their apps, and their Adsense partners. The data from these campaigns is a critical tool in marketing optimization. With Panoply, you can easily import and analyze all of your Ads data, cross reference it to other data sources within your warehouse, and determine where to put your budget to maximize your ROI, all with Panoply’s enhanced features and desirable user interface. Panoply’s end-to-end data management system makes it much easier to successfully utilize all of your Google Ads data.
PopSQL, the “Modern, collaborative SQL editor for your team” is a SQL editing platform that provides shareable URLs to your queries and results. PopSQL automatically displays your analytics in chart and graph formats that best fit your data. User-friendly features like query variables, search and version history make PopSQL easy for the non-programmers on your team. Panoply powers PopSQL combining and automating all three key aspects of the data stack: data ingestion, data storage and management, and query performance optimization so your PopSQL queries and graphs will be lighting fast and always up to date.