PPC relies on data. Panoply seamlessly integrates with all of your Google Ads (formerly Google Adwords) data, allowing you to thoroughly analyze your clicks and drive actionable changes to your campaigns. Google Ads is the pay per click online advertising tool used by Google search engines, their apps, and their Adsense partners. The data from these campaigns is a critical tool in marketing optimization. With Panoply, you can easily import and analyze all of your Ads data, cross reference it to other data sources within your warehouse, and determine where to put your budget to maximize your ROI, all with Panoply’s enhanced features and desirable user interface. Panoply’s end-to-end data management system makes it much easier to successfully utilize all of your Google Ads data.
Pentaho is a paid BI tool that performs internet of Things (IoT) analytics. It integrates machine and sensor data combined with other big data to produce insightful business analytics. With Pentaho, nonprogrammers can do their own data integration and get fast, real-time analysis.
Panoply is designed to manage and store exponentially large and diverse data sources like those used in IoT data operations. The continuously streaming Panoply pipeline automates your entire ETL process. It automatically sorts, simplifies and combines all types of data for you. So with less work on the server side, you get optimized results on the client side.