PPC relies on data. Panoply seamlessly integrates with all of your Google Ads (formerly Google Adwords) data, allowing you to thoroughly analyze your clicks and drive actionable changes to your campaigns. Google Ads is the pay per click online advertising tool used by Google search engines, their apps, and their Adsense partners. The data from these campaigns is a critical tool in marketing optimization. With Panoply, you can easily import and analyze all of your Ads data, cross reference it to other data sources within your warehouse, and determine where to put your budget to maximize your ROI, all with Panoply’s enhanced features and desirable user interface. Panoply’s end-to-end data management system makes it much easier to successfully utilize all of your Google Ads data.
Mode Analytics makes it easy for analysts collaborate and to analyze data in SQL, R, and Python. Mode’s analyst-friendly workflow allows you to query Panoply in SQL then perform complex analytics in R and Python without changing tools. Mode also outputs to Slack for sharing and team collaboration. You can do more faster in Mode with the Panoply one-click integration. The Panoply all-in-one ETL tool expands Mode’s data processing capabilities by uploading data from any source. Panoply saves prep work time because it automatically sorts, processes, and stores all data types in one place. This fully cloud-integrated ETL pipeline continuously streams your latest cleaned data from source to output. So your charts, dashboards, and reports always display the most relevant analytics.