PPC relies on data. Panoply seamlessly integrates with all of your Google Ads (formerly Google Adwords) data, allowing you to thoroughly analyze your clicks and drive actionable changes to your campaigns. Google Ads is the pay per click online advertising tool used by Google search engines, their apps, and their Adsense partners. The data from these campaigns is a critical tool in marketing optimization. With Panoply, you can easily import and analyze all of your Ads data, cross reference it to other data sources within your warehouse, and determine where to put your budget to maximize your ROI, all with Panoply’s enhanced features and desirable user interface. Panoply’s end-to-end data management system makes it much easier to successfully utilize all of your Google Ads data.
MicroStrategy is an industry-leading BI tool that creates embedded analytics and business use cases. This user-friendly business analytics platform displays charts and graphs over highlighted items on screen just by hovering the cursor above them. Its broad range of powerful features include machine learning apps, personalized dashboards, scalable tools, branded invoices, vector-based maps, and more. MicroStrategy’s many high-profile customers include eBay, Campbell’s, and the United States Postal Service. You can get enterprise-level ETL support for your critical data processing in MicroStrategy with Panoply. Panoply’s AI-driven data pipeline is the only fully integrated cloud service that combines an automated ETL with a data warehouse. It continuously uploads, processes, and streams your MicroStrategy data to output, while automatically managing the entire ETL process.