PPC relies on data. Panoply seamlessly integrates with all of your Google Ads (formerly Google Adwords) data, allowing you to thoroughly analyze your clicks and drive actionable changes to your campaigns. Google Ads is the pay per click online advertising tool used by Google search engines, their apps, and their Adsense partners. The data from these campaigns is a critical tool in marketing optimization. With Panoply, you can easily import and analyze all of your Ads data, cross reference it to other data sources within your warehouse, and determine where to put your budget to maximize your ROI, all with Panoply’s enhanced features and desirable user interface. Panoply’s end-to-end data management system makes it much easier to successfully utilize all of your Google Ads data.
Both non-programmers and pro-level designers can take advantage of Metabase’s user-friendly data analytics feature. This BI tool has built-in queries and visualizations, so no SQL coding is needed to get results. But with Metabase’s SQL interface, designers can write their own custom queries and share the results with their teams. And even beginners can create their own shareable dashboards. When you add the Panoply Metabase integration, the entire ETL process is managed securely and automatically. ETL is the flow that powers any data operations. Panoply’s all-in-one pipeline is the only fully integrated cloud service that combines an automated ETL with a data warehouse. It sorts, simplifies and manages your data in one place, so you save time and effort on prep work. And your latest data is always processed and streamed in real time to your Metabase queries and dashboards.