PPC relies on data. Panoply seamlessly integrates with all of your Google Ads (formerly Google Adwords) data, allowing you to thoroughly analyze your clicks and drive actionable changes to your campaigns. Google Ads is the pay per click online advertising tool used by Google search engines, their apps, and their Adsense partners. The data from these campaigns is a critical tool in marketing optimization. With Panoply, you can easily import and analyze all of your Ads data, cross reference it to other data sources within your warehouse, and determine where to put your budget to maximize your ROI, all with Panoply’s enhanced features and desirable user interface. Panoply’s end-to-end data management system makes it much easier to successfully utilize all of your Google Ads data.
KNIME is an open source platform that analyzes and integrates data and designs apps, services and reusable components. Machine learning, AI and predictive modeling are some of the advanced features of this powerful BI tool. With over 2000 modules, you can build your own end-to-end workflow or use one of hundreds of sample workflows to get started fast. Make your KNIME analytics work even faster by adding Panoply with one click. The Panoply KNIME integrator automates all the ETL work for you. It uploads data from any source in minutes, stores it in one place, and then simplifies and sorts the data. The all-in-one Panoply data stack seamlessly updates KNIME output in real time when your source data changes. So your KNIME analysis results are always clean, relevant and up to date.