PPC relies on data. Panoply seamlessly integrates with all of your Google Ads (formerly Google Adwords) data, allowing you to thoroughly analyze your clicks and drive actionable changes to your campaigns. Google Ads is the pay per click online advertising tool used by Google search engines, their apps, and their Adsense partners. The data from these campaigns is a critical tool in marketing optimization. With Panoply, you can easily import and analyze all of your Ads data, cross reference it to other data sources within your warehouse, and determine where to put your budget to maximize your ROI, all with Panoply’s enhanced features and desirable user interface. Panoply’s end-to-end data management system makes it much easier to successfully utilize all of your Google Ads data.
Klipfolio is an easy-to-use interactive BI tool with a drag-and-drop UI and preset visualizations. You can expand its data integration capabilities with custom HTML script, built-in applied actions and formulas. Use a prebuilt dashboard or else build, share and display your own on a TV screen if you want to. Klipfolio’s ease of use is one of its strongest selling points, but it still needs ETL (extract, transform and load) to produce data-based output. With one click, Panoply Klipfolio integration automatically takes the entire ETL process off your hands.