PPC relies on data. Panoply seamlessly integrates with all of your Google Ads (formerly Google Adwords) data, allowing you to thoroughly analyze your clicks and drive actionable changes to your campaigns. Google Ads is the pay per click online advertising tool used by Google search engines, their apps, and their Adsense partners. The data from these campaigns is a critical tool in marketing optimization. With Panoply, you can easily import and analyze all of your Ads data, cross reference it to other data sources within your warehouse, and determine where to put your budget to maximize your ROI, all with Panoply’s enhanced features and desirable user interface. Panoply’s end-to-end data management system makes it much easier to successfully utilize all of your Google Ads data.
You live in Jupyter Notebooks for analytics and prototyping and you love the flexibility and expressiveness of Python, Pandas, R and Julia, but your business users need the ease of a user-friendly BI tool. Supporting both is no problem with Panoply. We make it easy to sync data from 30+ data sources to multiple analytics tools, no code required.
Along with eliminating tedious setup and maintenance, Panoply’s built-in storage makes your queries faster, your pipelines more robust, and ensures that all your reporting is based on a single source of truth. Don’t choose between the open source tool you love and the BI tool the rest of the company can’t live without—power both with Panoply.