PPC relies on data. Panoply seamlessly integrates with all of your Google Ads (formerly Google Adwords) data, allowing you to thoroughly analyze your clicks and drive actionable changes to your campaigns. Google Ads is the pay per click online advertising tool used by Google search engines, their apps, and their Adsense partners. The data from these campaigns is a critical tool in marketing optimization. With Panoply, you can easily import and analyze all of your Ads data, cross reference it to other data sources within your warehouse, and determine where to put your budget to maximize your ROI, all with Panoply’s enhanced features and desirable user interface. Panoply’s end-to-end data management system makes it much easier to successfully utilize all of your Google Ads data.
IBM Cognos Analytics is a self-service AI-driven analytics platform designed to meet the business intelligence needs of individuals and enterprises. This paid BI tool uses pattern detection to create complex visualizations and provide answers to your own unique data questions.
Get your analysis results faster and always up to date with Panoply’s IBM Cognos integration. Panoply uploads data in minutes and sorts, simplifies and manages for you. Its all-in-one automated ETL pipeline speeds your data processing and seamlessly updates IBM Cognos with the most current data. And you get the security, reliability and reach of the Amazon AWS cloud with Panoply.