PPC relies on data. Panoply seamlessly integrates with all of your Google Ads (formerly Google Adwords) data, allowing you to thoroughly analyze your clicks and drive actionable changes to your campaigns. Google Ads is the pay per click online advertising tool used by Google search engines, their apps, and their Adsense partners. The data from these campaigns is a critical tool in marketing optimization. With Panoply, you can easily import and analyze all of your Ads data, cross reference it to other data sources within your warehouse, and determine where to put your budget to maximize your ROI, all with Panoply’s enhanced features and desirable user interface. Panoply’s end-to-end data management system makes it much easier to successfully utilize all of your Google Ads data.
With the Holistics platform, data analysts can build custom, interactive dashboards, queries and visualizations and share them with Slack or email. Holistics is an all-in-one data processing platform that connects your existing data sources to automated reports, data tables and ETL. Other powerful features include drop-and-drag data modeling, real-time metrics and visualizations, ad hoc queries and query templates, and a SQL editor. By adding the Panoply integration to Holistics, your data analytics and transmission are fast, relevant and efficient. Panoply automatically sorts, simplifies, stores and manages your big data, saving you valuable processing and prep time. Its automated ETL pipeline continuously streams your most current data to the client side. With Panoply, your sensitive data is always secure in the only ETL that integrates a cloud service with a data warehouse.