PPC relies on data. Panoply seamlessly integrates with all of your Google Ads (formerly Google Adwords) data, allowing you to thoroughly analyze your clicks and drive actionable changes to your campaigns. Google Ads is the pay per click online advertising tool used by Google search engines, their apps, and their Adsense partners. The data from these campaigns is a critical tool in marketing optimization. With Panoply, you can easily import and analyze all of your Ads data, cross reference it to other data sources within your warehouse, and determine where to put your budget to maximize your ROI, all with Panoply’s enhanced features and desirable user interface. Panoply’s end-to-end data management system makes it much easier to successfully utilize all of your Google Ads data.
Grafana creates complex time-series dashboards from diverse data sources. Heatmaps, histograms, simple to complex graphs and geomaps are just some of Grafana’s many display options. Open source Grafana is a BI tool that mixes data together from different sources in one dashboard. It also shares data and dashboards across teams.
You can extend the power, speed and ease of use of Grafana with Panoply’s Grafana integration. It manages data in one place and seamlessly connects to Grafana’s dashboards. Panoply ingests all types of data automatically. It simplifies and sorts the data to produce optimal output in your Grafana dashboards.