Google Ads

Google Ads is an online advertising platform that allows businesses to run digital ad campaigns by bidding on search and display placements on Google.

Syncing your {{data_source}} data into your Panoply data warehouse makes it easy to integrate with all your relevant business data for easy, up-to-date, and replicable analysis.

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Google Ads Data Warehouse

Panoply allows you to easily combine Google Ads data with hundreds of sources
Data sources commonly paired with Google Ads
Google Ads + Google Analytics
Google Analytics
Analytics
Google Ads + Google Sheets
Google Sheets
Files
Google Ads + Facebook Pages
Facebook Pages
Social
Google Ads + Bing Ads
Bing Ads
Ads
Google Ads + Amazon S3
Amazon S3
Services
Google Ads + Instagram
Instagram
Social
Google Ads + Salesforce
Salesforce
Sales
Google Ads + HubSpot
HubSpot
CRM
Google Ads + MySQL
MySQL
Databases
Google Ads + MailChimp
MailChimp
Marketing Automation
Google Ads + PostgreSQL
PostgreSQL
Databases
Google Ads + MongoDB
MongoDB
Databases
Google Ads + Facebook Ads
Facebook Ads
Ads
Google Ads + Shopify
Shopify
Ecommerce
Google Ads + Zendesk
Zendesk
Customer Support
Google Ads + JSON
JSON
Files
Google Ads + Microsoft Azure SQL Data Warehouse
Microsoft Azure SQL Data Warehouse
Data Warehouses
Google Ads + Twitter
Twitter
Social
Google Ads + Youtube
Youtube
Social
Google Ads + BigQuery
BigQuery
Data Warehouses
Google Ads + CSV
CSV
Files
Google Ads + Google Cloud Datastore
Google Cloud Datastore
Cloud Storage
Google Ads + Google Search Console
Google Search Console
Analytics
Google Ads + Hadoop
Hadoop
Files
Google Ads + LinkedIn Ads
LinkedIn Ads
Ads
Google Ads + Segment
Segment
Analytics
Google Ads + Stripe
Stripe
Payment Processing
Google Ads + Xero
Xero
Accounting
Google Ads + MixPanel
MixPanel
Analytics
Google Ads + Twitter Ads
Twitter Ads
Ads
Google Ads + Marketo
Marketo
Marketing Automation
Google Ads + Asana
Asana
Project Management
Google Ads + Intercom
Intercom
Customer Support
Google Ads + Amazon Aurora
Amazon Aurora
Databases
Google Ads + Amazon DynamoDB
Amazon DynamoDB
Databases
Google Ads + Apache Cassandra
Apache Cassandra
Databases
Google Ads + AppsFlyer
AppsFlyer
Mobile
Google Ads + ConvertKit
ConvertKit
Marketing Automation
Google Ads + Delighted
Delighted
Customer Support
Google Ads + DoubleClick
DoubleClick
Ads
Google Ads + Elasticsearch
Elasticsearch
Databases
Google Ads + GitHub
GitHub
Developer Tools
Google Ads + Google AdSense
Google AdSense
Ads
Google Ads + Google Analytics Ecommerce
Google Analytics Ecommerce
Ecommerce
Google Ads + Google Cloud Storage
Google Cloud Storage
Cloud Storage
Google Ads + Microsoft SQL Server
Microsoft SQL Server
Databases
Google Ads + Ocado
Ocado
Retail
Google Ads + Panoply SDK
Panoply SDK
Developer Tools
Google Ads + Pardot
Pardot
CRM
Google Ads + Pendo
Pendo
Analytics
Google Ads + RabbitMQ
RabbitMQ
Services
Google Ads + Redshift
Redshift
Data Warehouses
Google Ads + Tune
Tune
Marketing Automation
Google Ads + Twilio
Twilio
Developer Tools
Google Ads + Typeform
Typeform
Services
Google Ads + Upload Data
Upload Data
Files
Google Ads + Wordpress
Wordpress
Developer Tools
Google Ads + Zoho CRM
Zoho CRM
CRM
Google Ads + Tray.io
Tray.io
Services
Google Ads + AdRoll
AdRoll
Ads
Google Ads + AfterShip
AfterShip
Retail
Google Ads + Amazon Aurora PostgreSQL
Amazon Aurora PostgreSQL
Databases
Google Ads + Amazon Cloudfront
Amazon Cloudfront
Services
Google Ads + Amazon Kinesis Firehose
Amazon Kinesis Firehose
Services
Google Ads + Apple Search Ads
Apple Search Ads
Ads
Google Ads + Autopilot
Autopilot
Marketing Automation
Google Ads + Azure Blob Storage
Azure Blob Storage
Cloud Storage
Google Ads + Braintree Payments
Braintree Payments
Payment Processing
Google Ads + Branch
Branch
Analytics
Google Ads + BranchTrack
BranchTrack
Sales
Google Ads + Codat
Codat
Accounting
Google Ads + Contact Pigeon
Contact Pigeon
Marketing Automation
Google Ads + Contentful
Contentful
Services
Google Ads + Crashlytics
Crashlytics
Developer Tools
Google Ads + Criteo
Criteo
Retail
Google Ads + Customer.io
Customer.io
Marketing Automation
Google Ads + Desk
Desk
Sales
Google Ads + Drip
Drip
Ecommerce
Google Ads + Eloqua
Eloqua
Marketing Automation
Google Ads + Enchant
Enchant
Customer Support
Google Ads + Facebook App Events
Facebook App Events
Social
Google Ads + FormKeep
FormKeep
Marketing Automation
Google Ads + Freshdesk
Freshdesk
Customer Support
Google Ads + Front
Front
Project Management
Google Ads + GitLab
GitLab
Developer Tools
Google Ads + Google Cloud SQL MySQL
Google Cloud SQL MySQL
Databases
Google Ads + Google Cloud SQL Postgres
Google Cloud SQL Postgres
Cloud Storage
Google Ads + Google Drive
Google Drive
Files
Google Ads + Harvest
Harvest
Project Management
Google Ads + Help Scout
Help Scout
Customer Support
Google Ads + IBM DB2
IBM DB2
Developer Tools
Google Ads + Iterable
Iterable
Marketing Automation
Google Ads + Klaviyo
Klaviyo
Ecommerce
Google Ads + Mailjet
Mailjet
Marketing Automation
Google Ads + MariaDB
MariaDB
Databases
Google Ads + Mavenlink
Mavenlink
Project Management
Google Ads + NetSuite
NetSuite
Accounting
Google Ads + Particle
Particle
Services
Google Ads + Pinterest
Pinterest
Social
Google Ads + Pipedrive
Pipedrive
Sales
Google Ads + Pivotal Tracker
Pivotal Tracker
Project Management
Google Ads + QuickBase
QuickBase
Developer Tools
Google Ads + Quickbooks
Quickbooks
Accounting
Google Ads + Recharge
Recharge
Payment Processing
Google Ads + Recurly
Recurly
Payment Processing
Google Ads + Referral SaasQuatch
Referral SaasQuatch
Marketing Automation
Google Ads + SFTP
SFTP
Services
Google Ads + Sailthru
Sailthru
Marketing Automation
Google Ads + Salesforce IQ
Salesforce IQ
Sales
Google Ads + Salesforce Marketing Cloud
Salesforce Marketing Cloud
Marketing Automation
Google Ads + Selligent
Selligent
Marketing Automation
Google Ads + SendGrid
SendGrid
Marketing Automation
Google Ads + Sendwithus
Sendwithus
Marketing Automation
Google Ads + Shippo
Shippo
Ecommerce
Google Ads + Snowplow
Snowplow
Analytics
Google Ads + Sparkpost
Sparkpost
Marketing Automation
Google Ads + Spree Commerce
Spree Commerce
Ecommerce
Google Ads + Square
Square
Payment Processing
Google Ads + Taboola
Taboola
Ads
Google Ads + Trello
Trello
Project Management
Google Ads + Urban Airship
Urban Airship
Services
Google Ads + Vero
Vero
Social
Google Ads + Webhooks
Webhooks
Developer Tools
Google Ads + Zapier
Zapier
Services
Google Ads + Zendesk Chat
Zendesk Chat
Customer Support
Google Ads + Zendesk Sell
Zendesk Sell
CRM
Google Ads + Zuora
Zuora
Services
Google Ads + optimizely
optimizely
Marketing Automation
Google Ads + Dropbox
Dropbox
Files
Google Ads + Heroku Postgres
Heroku Postgres
Databases

Modernizing Google Ads

What is data integration?

Your Google Ads data is valuable, but it's way more valuable when it can be analyzed alongside data from other sources to create a whole picture of your business. Data integration allows you to see all the inputs and outputs of your business side by side: the cost with the benefit, and the what with the why.

Without the right tools, your data integration efforts can quickly turn into a mess of partially merged spreadsheets that are out of data almost as soon as analysts get their hands on them. With a data warehouse, data integration gets significantly easier. Instead of constantly scrambling to keep your data merged and up-to-date across your organization, you’ll have all your data in one place with a consistent format, creating an always-up-to-date, single source of truth for business intelligence and other analytical applications.

Benefits of a data warehouse

Data warehouses are purpose-built for providing access to data: Data is stored in the cloud and regularly synced, so there is no need to bother with frequent CSV downloads or worry about API limits or excessive demand on an application.

With a data warehouse, All your data is stored in pre-processed tables, ready for integrated analysis with SQL or other BI tools. You own your data. No need to worry about losing data when changing vendors or APIs are deprecated. What you collect, you keep. Compared to the mess created by relying on separate operational systems like application databases, CRMs, file systems, or ecommerce platforms, choosing a data warehouse should be a no brainer.

Your Google Ads data warehouse

If the idea of designing, building and maintaining a data warehouse sounds too complex, don’t worry. Panoply is a data warehouse as a service, so there’s no need to manage complex infrastructure or build out a data engineering team to realize the benefits of a data warehouse.

With Panoply, your data will be optimized for analysis—data is automatically structured for analytics, and our system is optimized for reading it quickly and efficiently. Our suite of 80+ integrations lets you connect almost any BI tool or data source to a single data warehouse, meaning you’ll get the same results across all tools. Panoply data warehouses allow for unlimited users and queries, with secure but agile data access management that let you control who can access data at the individual table level. In short, there’s no easier way for your team to access your {data source} data and integrate it with other business data and analytical tools.

Panoply makes your Google Ads data accessible
so you can analyze it

Expected Google Ads Data
Here’s a sample of the Google Ads data that you can sync, store, and access with Panoply:
Criteria Performance Report
Dimensions related to Google Ads ad group targeting criteria like keywords, age range and location. Metrics include clicks, impressions, and cost.
AdGroup Performance Report
Metrics and dimensions related to Google Ads ad groups and their parent campaigns. Metrics include clicks, impressions, and cost.
Ad Performance Report
Dimensions related to the Google Ads ads and their final URLs. This report includes conversion data.
Search Query Performance Report
Dimension and metrics associated with Google Ads search queries that keywords that targeted them. Metrics include impression, clicks and cost.
Display Keyword Performance Report
Display Network and YouTube Network metrics including bid and cost aggregated at the keyword level.
Geo Performance Report
Dimension related to ad groups and campaigns their corresponding countries or territories. Metrics include cost, interactions, and conversion value.

Screenshots

It just works and it's smart. Panoply solves all of the admin headaches and gives my clients a performant and easy-to-use data warehouse.
Aron Clymer - Dataclymer
Read the customer success story

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