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Google Ads

Google Ads is an online advertising platform that allows businesses to run digital ad campaigns by bidding on search and display placements on Google.

Panoply makes it easier than ever to access your Google Ads data. Explore it in SQL or connect your favorite BI tools and analytical notebooks for custom data visualization and advanced analytics.

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Google Ads BI Integrations

Google Ads Queries

Modernizing Google Ads BI

Preparing for analytics

Do you spend more time on data preparation or analysis? If you’re like most data analysts, you spend most of your time exporting CSVs, hacking spreadsheets, maintaining Python scripts, and managing databases. And you do all this hard work just for managers to ask why your reports don’t include today’s data. Your data deserves better, and so do you.

Automating data management

That laborious process of syncing and synthesizing data is called data management. Yes, it’s important—everyone knows good analysis requires good data. But every minute spent managing data is a minute that could be spent on analytics. The good news is that these processes can be automated and managed in the cloud without any complicated scripts or engineering expertise.

Your Google Ads data analytics platform

Panoply is the easiest way to sync, store, and access your Google Ads from all your business intelligence tools and analytical notebooks. It only takes a few minutes to connect your Google Ads data to Panoply. Once connected, Panoply will automatically refresh your data as it changes. There are no scripts to maintain or processes to manage. You can focus on what matters your data and your business.

Panoply makes your Google Ads data accessible
so you can analyze it

Expected Google Ads Data
Here’s a sample of the Google Ads data that you can sync, store, and access with Panoply:
Criteria Performance Report
Dimensions related to Google Ads ad group targeting criteria like keywords, age range and location. Metrics include clicks, impressions, and cost.
AdGroup Performance Report
Metrics and dimensions related to Google Ads ad groups and their parent campaigns. Metrics include clicks, impressions, and cost.
Ad Performance Report
Dimensions related to the Google Ads ads and their final URLs. This report includes conversion data.
Search Query Performance Report
Dimension and metrics associated with Google Ads search queries that keywords that targeted them. Metrics include impression, clicks and cost.
Display Keyword Performance Report
Display Network and YouTube Network metrics including bid and cost aggregated at the keyword level.
Geo Performance Report
Dimension related to ad groups and campaigns their corresponding countries or territories. Metrics include cost, interactions, and conversion value.

Get a feel for Panoply in action

Explore our interactive demo to discover everything you can do with your data.

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“ Panoply has given us drastic improvements in query speed and brought all our data in one place. Our visualizations are much more fast and efficient.
Andrew Zeck - CTO and Co-founder, Saucey
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