PPC relies on data. Panoply seamlessly integrates with all of your Google Ads (formerly Google Adwords) data, allowing you to thoroughly analyze your clicks and drive actionable changes to your campaigns. Google Ads is the pay per click online advertising tool used by Google search engines, their apps, and their Adsense partners. The data from these campaigns is a critical tool in marketing optimization. With Panoply, you can easily import and analyze all of your Ads data, cross reference it to other data sources within your warehouse, and determine where to put your budget to maximize your ROI, all with Panoply’s enhanced features and desirable user interface. Panoply’s end-to-end data management system makes it much easier to successfully utilize all of your Google Ads data.
GoodData embeds business analytics in websites and apps on desktops and mobile devices. This cloud-based BI tool delivers real-time insight on your latest data. It’s fast and easy to install, and it doesn’t need any complex software or hardware infrastructure management. With user-friendly GoodData, non-programmers can create and share data analysis results with their teams and business partners. All your employees can use GoodData with very little training needed. Make your GoodData data projects work easier and faster with the Panoply integration. Panoply’s AI-driven cloud service manages the entire ETL process for you. The all-in-one Panoply pipeline provides enterprise-level speed, security, and support. It automatically uploads, processes, outputs, and stores all your sensitive business data from any source.