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Facebook Posts

A Facebook post is a message containing text, a photo, video, or any other type of media that is uploaded to a user’s Facebook page.

Panoply’s Facebook Posts ETL integration automatically syncs your Facebook Posts data into tables inside Panoply where you can further transform it with SQL.

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Sync Facebook Posts data into Panoply

ETL the Modern Way. Get your data out of Facebook Posts so you can analyze it.
Here’s a sample of the raw Facebook Posts data that Panoply will replicate to your warehouse:
Post Shares
Data about a post that was shared by the page including the time and contents of that post as well has how many times it was shared
Post Reactions
Data about the reacting user and the reaction of that user. This includes values like "LIKE", "LOVE", and "WOW".
Detailed data about comments that were made on the pages post including the contents of the comment, the time, and the author of the comment.
Insights of your Facebook Page’s posts, specifically, video posts. It contains fields that represent the video-related metrics of your video post, like how many times the video was played, the number of people who viewed it, etc.
View Facebook Posts documentation

Modernizing Facebook Posts ETL

What is ETL?

Integrating data for analytics can be especially hard in a fast-shifting, rapid growth startup environment, where relevant business data might be spread out across a collection of apps and spreadsheets. ETL (Extract, Transform, Load) tools will help you collect your data from APIs and file transfers (the Extract step), convert them into standardized analytics-ready tables (the Transform step) and put them all into a single data repository (the Load step) to centralize your analytics efforts.

The shift to ELT

The traditional ETL model is a relic of the pre-cloud era, when compute resources were expensive, and everything needed to be cleaned up before analysis. These days, moving the transformation step closer to the time of analysis is not only feasible, it’s desirable. ELT lets you load raw data, increasing your analytical flexibility and moving relevant data more quickly from your engineering team to your analytics and BI teams.

All in one Facebook Posts data pipeline

Panoply’s 80+ data connectors and built-in automated cloud data warehouse will let you go from a collection of siloed datasets to sophisticated analyses that integrate your Facebook Posts data in a matter of minutes. Panoply is the only tool that combines an ETL process with a data warehouse, giving you total control over your data from sync to storage. We’ll handle all the infrastructure so you can skip the engineering work and go straight to analysis with your favorite BI tool.

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“ Panoply has given us drastic improvements in query speed and brought all our data in one place. Our visualizations in Looker are much more fast and efficient.
John Wessel - Freshwater Systems
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