With a few easy steps, Panoply makes it easy to store and access your DoubleClick data in your own cloud data warehouse with its DoubleClick integration. Originally its own company, DoubleClick is now a Google owned display ad digital advertising service, used by publishers to monetize their website, and advertisers to create targeted banner ad campaigns.
Panoply’s scalable Smart Data Warehouse stores this data in the cloud without requiring an ETL process. DoubleClick data can be joined, combined, queried, and otherwise accessed with any of the other data within the warehouse.
The Panoply platform is capable of generating custom reports and can be used to monitor your DoubleClick data instantly. With Panoply, reviewing ad performance and improving ROI for display ad campaigns is now a faster process that does not require a substantial data infrastructure and coordination.