PPC relies on data. Panoply seamlessly integrates with all of your Google Ads (formerly Google Adwords) data, allowing you to thoroughly analyze your clicks and drive actionable changes to your campaigns. Google Ads is the pay per click online advertising tool used by Google search engines, their apps, and their Adsense partners. The data from these campaigns is a critical tool in marketing optimization. With Panoply, you can easily import and analyze all of your Ads data, cross reference it to other data sources within your warehouse, and determine where to put your budget to maximize your ROI, all with Panoply’s enhanced features and desirable user interface. Panoply’s end-to-end data management system makes it much easier to successfully utilize all of your Google Ads data.
Domo is a seven-system platform built for business team and customer data management collaboration and monetization. With over 1000 data connectors, this BI tool stores all your data in one place and automatically updates it. Domo’s Card Builder tool visualizes your raw data in real time in minutes. Domo’s built-in functions make it easy to prep your data and create your own predictive models and alerts. Domo’s drop-and-drag ETL is easy for nonprogrammers. But you can make your Domo ETL work more powerful, faster and easier with Panoply’s one-click Domo integration. Panoply sorts, simplifies and manages your data and your entire ETL process. It’s the only fully integrated cloud service that combines an automated ETL with a data warehouse.