Managing, optimizing, and reporting on Twitter advertising is easier than ever with Panoply. Twitter Ads, the on-site advertising service on the Twitter platform, provides a wealth of data for analysts and marketers. Panoply stores this data directly onto the Panoply Smart Data Warehouse, where it can be analyzed and combined with all other advertising or data sources. Panoply’s end to end data management platform then makes it possible for companies to extract, query, report, and monitor Twitter ad data. This helps you analyze how advertisements are performing, develop more effective campaigns, and identify new social media marketing opportunities all instantly from within the Panoply platform.
Databricks Unified Analytics was designed by the original creators of Apache Spark. This paid BI tool combines data science and engineering to perform massive-scale ML data operations. It’s an integrated platform that prepares data, runs experiments, and continuously trains and builds ML models. Then Databricks deploys the AI apps you create across multiple platforms.
Expand Databricks capabilities by integrating it with Panoply with one click. Panoply is the only cloud service that combines an automated ETL with a data warehouse. With Panoply’s seamless Databricks integration, all types of source data are uploaded, sorted, simplified and managed in one place. The Panoply pipeline continuously streams the data to your Databricks output. So your models and apps are always delivering real-time analytics.