PPC relies on data. Panoply seamlessly integrates with all of your Google Ads (formerly Google Adwords) data, allowing you to thoroughly analyze your clicks and drive actionable changes to your campaigns. Google Ads is the pay per click online advertising tool used by Google search engines, their apps, and their Adsense partners. The data from these campaigns is a critical tool in marketing optimization. With Panoply, you can easily import and analyze all of your Ads data, cross reference it to other data sources within your warehouse, and determine where to put your budget to maximize your ROI, all with Panoply’s enhanced features and desirable user interface. Panoply’s end-to-end data management system makes it much easier to successfully utilize all of your Google Ads data.
Databricks Unified Analytics was designed by the original creators of Apache Spark. This paid BI tool combines data science and engineering to perform massive-scale ML data operations. It’s an integrated platform that prepares data, runs experiments, and continuously trains and builds ML models. Then Databricks deploys the AI apps you create across multiple platforms.
Expand Databricks capabilities by integrating it with Panoply with one click. Panoply is the only cloud service that combines an automated ETL with a data warehouse. With Panoply’s seamless Databricks integration, all types of source data are uploaded, sorted, simplified and managed in one place. The Panoply pipeline continuously streams the data to your Databricks output. So your models and apps are always delivering real-time analytics.