PPC relies on data. Panoply seamlessly integrates with all of your Google Ads (formerly Google Adwords) data, allowing you to thoroughly analyze your clicks and drive actionable changes to your campaigns. Google Ads is the pay per click online advertising tool used by Google search engines, their apps, and their Adsense partners. The data from these campaigns is a critical tool in marketing optimization. With Panoply, you can easily import and analyze all of your Ads data, cross reference it to other data sources within your warehouse, and determine where to put your budget to maximize your ROI, all with Panoply’s enhanced features and desirable user interface. Panoply’s end-to-end data management system makes it much easier to successfully utilize all of your Google Ads data.
With Count, users get the power of notebook-centric BI and the flexibility of drag-and-drop query creation designed. This innovative BI platform enables users to build and share “data stories” that combine text, charts, and other content to create rich interactive reports that make both data and insights easy to understand. Count’s notebook interface is designed not only for report building, but also for cleaning data, building internal apps, and producing data dictionaries and other reference materials. Plus, Count is fully GDPR compliant and doesn’t store your data on its servers so your data is secure and you can get started in minutes.