Panoply’s easy to use integration systems allow MailChimp customers to store and analyze their eCommerce, email marketing, and advertising data in one central location, without requiring a complete data warehousing infrastructure.
MailChimp is an automated email marketing and newsletter platform, used in the eCommerce industry. MailChimp’s data reporting provides companies with detailed information about their emails, from demographic data to engagement.
The Panoply platform extracts that data directly from MailChimp, integrates it into its cloud based data warehouse without requiring any ETL or ELT processing, and makes it immediately accessible for analysis. It is instantly available to be combined or compared against other data sources and can be analyzed to help you make more effective emails and marketing decisions that improve your ROI.
With Chartio, business enterprises can create colorful analytic charts from many data sources. Unfortunately for analysts, Chartio’s BI tool offering will sunset as of March 1, 2022. Businesses preparing for a Chartio migration may want to consider moving to one of the many Chartio alternatives to handle their business intelligence and analytics needs.