PPC relies on data. Panoply seamlessly integrates with all of your Google Ads (formerly Google Adwords) data, allowing you to thoroughly analyze your clicks and drive actionable changes to your campaigns. Google Ads is the pay per click online advertising tool used by Google search engines, their apps, and their Adsense partners. The data from these campaigns is a critical tool in marketing optimization. With Panoply, you can easily import and analyze all of your Ads data, cross reference it to other data sources within your warehouse, and determine where to put your budget to maximize your ROI, all with Panoply’s enhanced features and desirable user interface. Panoply’s end-to-end data management system makes it much easier to successfully utilize all of your Google Ads data.
CARTO collects and analyzes location data to solve spatial problems and provide business outcomes. It uploads your spatial data, enriches it, and performs geospatial analysis. This BI tool provides geodata analytics, workflow integration, and million-point visualizations. Data scientists can use CARTO to simplify location data prep and collection. It interacts with your preexisting libraries and functions, or you can use its out-of-the-box spatial analysis models. CARTO’s development tools include its own visualization libraries, app development, scalability, data APIs, geocoding, and more. CARTO can run even faster and more powerfully with the Panoply integration. The automated Panoply pipeline continuously streams the entire ETL flow from input to processing to output and storage. Panoply offers the security, power, and speed of the only fully integrated cloud service that combines an automated ETL with a data warehouse.