Bing Ads is the platform used to manage PPC ads on Bing search engines and their partner networks. Panoply’s Bing Ads integration moves your data into your very own Panoply Smart Data Warehouse, where machine learning and Natural Language processing eliminate the need to maintain any ETL process. Panoply makes it possible to combine, connect, store, and analyze your Bing Ads with any of your other data sources. With its end to end data management capabilities, your marketers and data analysts can immediately begin discovering how to optimize PPC campaigns, identify successful keywords, assess demographics, and more through reports, queries, and dashboards within the Panoply platform.
Tableau is one of the most popular data analysis and visualization tools, and its low-code interface makes it easy to generate a wide range of attractive visualizations and interactive dashboards. Tableau shines on reporting and shareability, allowing users to share analyses easily within their organization while maintaining control over who has access. For a modern touch, Tableau has one of the most robust mobile experiences in the industry. Tableau also offers a set of over 150 built-in functions for calculations and data analysis and a range of pre-built data connectors. When it comes time to bring in a broader array of data sources into Tableau, connect to Panoply to get access to over 100 automated data connectors without writing a single line of code.