Bing Ads is the platform used to manage PPC ads on Bing search engines and their partner networks. Panoply’s Bing Ads integration moves your data into your very own Panoply Smart Data Warehouse, where machine learning and Natural Language processing eliminate the need to maintain any ETL process. Panoply makes it possible to combine, connect, store, and analyze your Bing Ads with any of your other data sources. With its end to end data management capabilities, your marketers and data analysts can immediately begin discovering how to optimize PPC campaigns, identify successful keywords, assess demographics, and more through reports, queries, and dashboards within the Panoply platform.
Looker is a complete data platform that offers data analytics and business insights to every department, and easily integrates into applications to deliver data directly into the decision-making process. The company is powering data-driven cultures at more than 1300 industry-leading and innovative companies such as Sony, Amazon, The Economist, IBM, Spotify, Etsy, Lyft and Kickstarter. The company is headquartered in Santa Cruz, California, with offices in San Francisco, New York, Chicago, Boulder, London and Dublin, Ireland. Looker and Panoply are used by top organizations world-wide as an integrated solution set.