BigCommerce is a scalable ecommerce platform with service plans for small to enterprise-level businesses. It allows merchants to sell physical, digital, and service-based products, and includes built-in sales tools and SEO features to accelerate growth. While BigCommerce comes with standard analytics reporting on customers, marketing, and finance, these basic metrics only provide a limited understanding of your business. With the help of Panoply’s code-free cloud data platform, BigCommerce merchants can unlock deeper insights that allow them to optimize and grow their business. Panoply lets you sync, store, and combine your BigCommerce data with other data sources like Facebook Ads, Google Analytics, and Zendesk, giving you access to critical analytics around revenue, customers, inventory, marketing, and more.